The Zen Business SaaS platform offers vital resources and tools for new business owners..
The campaign aimed at empowering aspiring American entrepreneurs to kickstart their new ventures. I managed a diverse team of 20+ across Europe, Asia, and the US, which included writers, illustrators, motion artists, and designers.
The campaign involved the creation and production of ten animated characters, the development of twenty engaging 60-second videos, and the design of over 300 visuals and lessons tailored for the app. Throughout the project, I coordinated closely with multiple client stakeholders in the US, ensuring that our initiatives aligned with their vision and objectives.
Creating the concept "We're right with you" for the global HSBC Expat acquisition push. The target audience consisted of diverse customers from all around the world, and the aim was to entice them with a variety of products and offers.
To achieve this, we implemented a comprehensive campaign that utilised digital out-of-home advertising, social media, press, digital display ads, email marketing, website, direct mail, and in-branch activations.
The strategy was grounded in thorough market research, which enabled us to create a campaign that not only promoted acquisition but also drove the growth of wealth and foreign exchange revenues for HSBC Expat.
We’re right with you.
TOO HOT TO HANDLE
Trew Music / BMG
As the creative director, I launched The Now's debut album, "Too Hot to Handle". From the initial concept to the final touches, crafting a cohesive vision that united the album cover, film, art direction, design, VFX, social content, merchandise and advertising.
CLICK HERE TO LISTEN ON SPOTIFY
Creative/Art Director: Steve Mulholland
Management: Trew Management
VFX Production: Uel Hormann
Promotion Management: MJT Productions
Get Out Music Video: c-bloc Productions
Photography: Stay Focused
Vinyl & CD Production: Media Plant
PR: O’Neill PR
As the Creative Director, I oversaw the partnership between the eSports platform FACEIT and antivirus software company Kaspersky for a global campaign. I developed a visual identity that featured the Kaspersky hexagon as a protective shield for players. The Fearless Gaming concept spanned multiple platforms, leading to the creation of designs, videos, social media content, online ads, events, websites, and sponsorships for professional gamers.
This campaign highlighted the benefits of FACEIT Premium alongside Kaspersky's Gaming Mode, equipping gamers with enhanced power and protection for peak performance. Aimed at PC gamers, it offered them the chance to compete against professional eSports players, engage in elite leagues, unlock exclusive content, and win unique prizes.
Fearless Gaming.
As the Creative Director consultant for agency House of Kaizen, I was responsible for crafting highly effective campaigns that educated users on the numerous benefits of choosing McAfee AV over other solutions.
One of the key aspects of the campaign was the redesign of the McAfee Store homepage and the campaign landing pages. These pages were strategically designed to highlight the unique features and advantages of McAfee's antivirus software, making it easy for potential customers to understand its value.
Through our targeted campaigns, we aimed to not only educate users about the importance of antivirus software but also drive home the message that McAfee is the most reliable and trustworthy option on the market.
Consultant Creative Director at House of Kaizen. The Smart Antivirus from Cylance utilises artificial intelligence to proactively detect threats before they become a problem.
By developing the campaign concept 'It's time to move on' and introducing a new brand style on multiple digital platforms, including a redesigned website, online video ads, display ads, social, email campaigns, we achieved a successful outcome.
The new approach resonated with our target audience and resulted in increased engagement and conversions. This resulted in a 25% increase in revenue and a considerable improvement in brand awareness.
It’s time to move on.
In times of uncertainty, when the world is filled with external influences and chaos, it is fascinating to observe how nature continues to thrive, taking root and growing steadily. It is a reminder that despite the upheavals happening around us, life's processes persist, teaching us the power of resilience and adaptation.
The confidence-boosting campaign was initiated with targeted animated social media posts supported by press ads, OOH, email, online advertising, and in-branch activities.
We’re right with you.
THE BURBERRY FASHION FORECAST
The Weather Channel, OOH campaign "The Burberry Fashion Forecast" This innovative campaign transforms the traditional fashion showcase into an interactive experience, utilising real-time weather data to create a captivating live catwalk.
Equipped with advanced outdoor weather sensors, the campaign features models displaying Burberry's iconic collection, seamlessly adapting to a range of weather conditions. From classic trench coats to signature umbrellas, each ensemble is carefully curated for the specific elements of the day. Whether basking in sunshine or caught in a light drizzle, Burberry expertly blends high fashion with the unpredictability of nature, reinforcing its reputation as a brand that meets the modern consumer's every need, no matter what the weather may bring.
Introducing HSBC Jade's inaugural campaign featuring the HSBC Thriving Hexagon, as a representation of flourishing and success. We used this iconic imagery across various channels, including digital platforms, press advertisements, and social media. By doing so, we reached a wider audience and reinforced our dedication to serving the evolving needs of our esteemed Jade clients.
Through this campaign, we highlighted the unique features and benefits that HSBC Jade offers. From personalised wealth management solutions to exclusive VIP privileges, striving to go above and beyond to exceed the expectations of our valued customers.
We’re right with you.
I won a competitive pitch for Avis Budget Group, leading to innovative campaigns across 17 markets. As a result, revenue rose by 38%, year-over-year bookings increased by 50%, and ROI surged by 91%. The campaign also reduced the cost per acquisition by 45%, showcasing its effectiveness.
You can't afford not to STAY INSURED.
There are over 1M uninsured drivers in the UK. The Motor Insurance Database (MID) is the only central record of all insured vehicles in the UK and is updated over 10,000 times an hour. All linked live to the Police and the DVLA.
Launching the Motor Insurers’ Bureau integrated campaign. If you choose to drive your car with no insurance, just remember, we can see you. Creating a world of characters in a series of short animated stories showing the pitfalls if you drive uninsured.
Pitch win. TV. Digital. Outdoor. Radio. PR.
Creating HSBC's inaugural acquisition initiative in the Channel Islands, devising the campaign concept, "We're right with you." Our aim was to engage with customers by presenting the entire range of HSBC products and promotions.
To achieve this, we implemented an integrated campaign that encompassed various platforms such as digital out-of-home advertising, social media, press releases, radio spots, digital displays, email marketing, website updates, direct mail, and in-branch promotions.
By leveraging a deep understanding of our target audience and carefully analysed data, we witnessed a notable increase in new customers for banking services, investment opportunities, mortgage applications, loans, and credit card sign-ups.
We’re right with you.
TRUE COLOURS.
Creating the global brand campaign amplifying the effect that enhanced colour from Autoglym has on your world. The colours around you become beautiful and crystal clear.
There’s never a dull moment when you use Autoglym. Colours like Pink Kong or Purple Fiction are amplified when you CLEAN, POLISH & PROTECT with Autoglym.
Autoglym is scientifically proven to reveal the full spectrum of light so your paintwork keeps its full beauty – just as the designers intended.
Other projects included designing the new Autoglym packaging across all products. Vehicle livery and B2B campaigns.
Pitch win. Film, social, press, direct, OOH, website and packaging.
WHERE IN THE WORLD?
Snow, clouds, rain, and icy conditions followed by heavy snow. Where in the world would you rather be?
For Hilton we created a dynamically fed advertising campaign to encourage consumers to treat themselves.
In the ad, a live temperature feed is presented and a question is asked, "Where in the world would you rather be?" The ads are served dynamically according to what the consumer is seeking, covering over 30 cities worldwide.
Help a friend break the habit and gain a valuable reward: a deeper, enduring friendship.
Improving your heart health is easiest through quitting smoking, with noticeable benefits appearing shortly after stopping.
What more meaningful way to aid your friend in quitting smoking than by writing a heartfelt note on their cigarette pack? The more personal, the more powerful.
Take your time to savor the creamy head of a Guinness, then take a closer look at the lunar surface. Join the lunar property ladder with Guinness. Patience pays off.
Simply visit Guinness.com and stake your claim to a piece of the moon.
Say goodbye to those stressful package holidays. No more rushing to secure a sun lounger or fighting over mediocre breakfasts. With James Villa Holidays, you can relax and enjoy a truly magical and stress-free getaway.
TV, online, outdoor, and direct marketing. And the results speak for themselves - sales increased by a staggering 60% compared to previous campaigns. Say hello to the holiday of your dreams with James Villa Holidays.
Creative Director at Wunderman leading Xbox Europe.
Creating and producing the Xbox Live online community - friendsforlive.com. You love your friends right? But you hate losing to them. Get them on Xbox Live and give them a proper thrashing. Register on friendsforlive.com to win prizes and challenge your friends.
Working with Conker, the beer-loving, potty-mouthed squirrel who loves to kill Tediz. Getting an ear roasting from Sergeant Johnson whilst trying to destroy 8ft Elites on planet Sanghelios. Or racing in my Mustang GT.
HALO. Need for Speed Underground. Conker Live & Reloaded. Perfect Dark Zero, Jade Empire, Forza, Fable, Counter-Strike and many more.
