TOO HOT TO HANDLE

BMG / Trew Music

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As Creative Director for the successful release of their first EP “The truth always comes out in the end” I was entrusted with the task of launching their highly anticipated debut album "Too Hot To Handle." This involved concepts, art direction, production, film, and social.

Hailing from South Wales, The Now burst onto the music scene and despite their relatively short time together, they are rapidly gaining popularity and making waves internationally with their energetic and catchy guitar-driven songs.

Creative/Art Director: Steve Mulholland
Management: Trew Management
VFX Production: Uel Hormann
Promotion Management: MJT Productions
Get Out Music Video: c-bloc Productions
Photography: Stay Focused
Vinyl & CD Production: Media Plant
PR: O’Neill PR

The Zen Business B2B SaaS platform stands out in the entrepreneurial landscape as a comprehensive service that provides essential resources and tools for new business owners.

As the Creative Director, I spearheaded the launch campaign for Zen Business, aimed at empowering aspiring American entrepreneurs to kickstart their new ventures. In this capacity, I managed a diverse team of over 20 across Europe, Asia, and the US, which included writers, illustrators, motion artists, and designers. Our collaborative efforts were instrumental in crafting a compelling narrative that resonated with our target audience.

The campaign involved the creation and production of ten animated characters, the development of twenty engaging 60-second videos, and the design of over 300 visuals and lessons tailored for the app. Throughout the project, I coordinated closely with multiple client stakeholders in the US, ensuring that our initiatives aligned with their vision and objectives. This collaborative approach not only facilitated the smooth execution of the campaign but also strengthened our relationships with key partners.

Creating the concept "We're right with you" for the global HSBC Expat acquisition push. The target audience consisted of diverse customers from all around the world, and the aim was to entice them with a variety of products and offers.

To achieve this, we implemented a comprehensive campaign that utilised digital out-of-home advertising, social media, press, digital display ads, email marketing, website, direct mail, and in-branch activations.

The strategy was grounded in thorough market research, which enabled us to create a campaign that not only promoted acquisition but also drove the growth of wealth and foreign exchange revenues for HSBC Expat.

We’re right with you.

Introducing HSBC Jade's inaugural campaign featuring the HSBC Thriving Hexagon, as a representation of flourishing and success. We used this iconic imagery across various channels, including digital platforms, press advertisements, and social media. By doing so, we reached a wider audience and reinforced our dedication to serving the evolving needs of our esteemed Jade clients.

Through this campaign, we highlighted the unique features and benefits that HSBC Jade offers. From personalised wealth management solutions to exclusive VIP privileges, striving to go above and beyond to exceed the expectations of our valued customers.

We’re right with you.

In times of uncertainty, when the world is filled with external influences and chaos, it is fascinating to observe how nature continues to thrive, taking root and growing steadily. It is a reminder that despite the upheavals happening around us, life's processes persist, teaching us the power of resilience and adaptation.

Just like nature, our financial well-being can also experience growth and stability, even when external conditions seem unpredictable. HSBC Premier understands the importance of investing wisely, knowing that with the right strategies and guidance, your money can flourish and provide you with the confidence that you seek.

The confidence-boosting campaign was initiated with targeted animated social media posts supported by press ads, OOH, online advertising, and in-branch activities.

We’re right with you.

As the Creative Director consultant for agency House of Kaizen, I was responsible for crafting highly effective campaigns that educated users on the numerous benefits of choosing McAfee AV over other solutions.

One of the key aspects of the campaign was the redesign of the McAfee Store homepage and the campaign landing pages. These pages were strategically designed to highlight the unique features and advantages of McAfee's antivirus software, making it easy for potential customers to understand its value.

Through our targeted campaigns, we aimed to not only educate users about the importance of antivirus software but also drive home the message that McAfee is the most reliable and trustworthy option on the market.

Take your time to savor the creamy head of a Guinness, then take a closer look at the lunar surface. Join the lunar property ladder with Guinness. Patience pays off.

Simply visit Guinness.com and stake your claim to a piece of the moon.

In my role as Creative Director, I managed the partnership between the eSports platform FACEIT and the antivirus software company Kaspersky for a worldwide campaign. I created the visual language using the Kaspersky hexagon as a shield around the players. The Fearless Gaming concept ran across various platforms, utilising OTOMO, the automated ad generator, to produce videos, social media content, online display ads, events, websites, and sponsorships.

By incorporating the advantages of FACEIT Premium with Kaspersky's Gaming Mode, the campaign empowered gamers with increased firepower and protection for optimal performance. Geared towards PC gamers, it provided opportunities to compete against professional eSports players, participate in elite leagues, unlock exclusive content, and win unique prizes.

After hours of training on FACEIT Free, gamers have honed their skills through trial and error. They are now encouraged to elevate their game and participate in the ultimate challenge by combining FACEIT with the enhanced security of Kaspersky, keeping them safe both in and out of the game.

Fearless Gaming.

Creating HSBC's inaugural acquisition initiative in the Channel Islands, devising the campaign concept, "We're right with you." Our aim was to engage with customers by presenting the entire range of HSBC products and promotions.

To achieve this, we implemented an integrated campaign that encompassed various platforms such as digital out-of-home advertising, social media, press releases, radio spots, digital displays, email marketing, website updates, direct mail, and in-branch promotions.

By leveraging a deep understanding of our target audience and carefully analysed data, we witnessed a notable increase in new customers for banking services, investment opportunities, mortgage applications, loans, and credit card sign-ups.

We’re right with you.

Consultant Creative Director at House of Kaizen. The Smart Antivirus from Cylance utilises artificial intelligence to proactively detect threats before they become a problem. Say goodbye to frustrating pop-ups, sluggish performance, constant disruptions, and confusing pricing.

By developing the campaign concept 'It's time to move on' and introducing a new brand style on multiple digital platforms, including a redesigned website, online video ads, display ads, social, email campaigns, we achieved a successful outcome.

The new approach resonated with our target audience and resulted in increased engagement and conversions. This resulted in a 25% increase in revenue and a considerable improvement in brand awareness. The positive reception from customers towards the updated content and aesthetics led to enhanced engagement levels and ultimately resulted in a higher rate of conversions.

It’s time to move on.

Creative Director consultant producing the concepts and visual style for The Now. Launching their debut EP ‘The truth always comes out in the end’ plus single covers, advertising, videos, and social content.

Hailing from South Wales, The Now is a talented quartet that have smashed onto the scene. Despite their relatively short time together, they are rapidly gaining popularity and making waves internationally with their energetic and catchy guitar-driven songs.

Trew Management
Album teaser video: MJT Productions
Holy music video: Magnolialux

COMING SOON.

In my role, I was able to showcase my creativity and strategic thinking by winning a highly competitive four way pitch for Avis Budget Group. This win allowed me to develop and execute numerous innovative campaigns across 17 different markets.

One particularly successful campaign was the 'Get Ready. Get Set. Get Away!' initiative, which exceeded all expectations in terms of results.

Thanks to the impactful messaging and creative design of the campaign, Avis Budget Group experienced a remarkable revenue increase of 38% compared to the previous year. Furthermore, our YoY bookings skyrocketed by an impressive 50%, showcasing the effectiveness of our strategic approach.

The campaign also achieved a remarkable ROI increase of 91%, clearly demonstrating the value and success of our creative ideas. Additionally, the campaign greatly reduced the cost per acquisition (CPA) by an impressive 45%, further highlighting the efficiency and effectiveness of our campaigns.

“We’re right with you.” This initiative speaks directly to expats navigating the journey of relocation, using dynamic language and acronyms to reflect their global experiences.

From LDN to NYC, SIN to HKG, and DBX, we recognise that every expat's journey is unique—and their next destination is always TBC. HSBC is committed to providing the support and flexibility that international customers need, ensuring they feel empowered no matter where life takes them.

Grounded in insights, our global HSBC Expat campaign is designed to drive customer acquisition, enhance wealth, and boost foreign exchange revenues, showcasing our dedication to being there for our customers every step of the way.

We’re right with you.

You can't afford not to STAY INSURED.

There are over 1M uninsured drivers in the UK. The Motor Insurance Database (MID) is the only central record of all insured vehicles in the UK and is updated over 10,000 times an hour. All linked live to the Police and the DVLA.

Launching the Motor Insurers’ Bureau integrated campaign. If you choose to drive your car with no insurance, just remember, we can see you. Creating a world of characters in a series of short animated stories showing the pitfalls if you drive uninsured.

Pitch win. TV. Digital. Outdoor. Radio. PR.

Visual identity, brand strategy, creative direction and tone of voice for B2B programmatic media company ARC.

The ARC brand name was forged from a simple but powerful acronym - Automated Real-time Conversion.

Creating the brand position - ARC Real-time for your brand.

The buying and selling of media is experiencing a paradigm shift - driven by the adoption of real time bidding and programmatic technology. As a demand side platform that wanted to shift away a pure technology driven positioning, it was important to make the ARC visual and tone of voice simple.