Consultant Creative Director at House of Kaizen. The Smart Antivirus from Cylance utilises artificial intelligence to proactively detect threats before they become a problem.
By developing the campaign concept 'It's time to move on' and introducing a new brand style on multiple digital platforms, including a redesigned website, online video ads, display ads, social, email campaigns, we achieved a successful outcome.
The new approach resonated with our target audience and resulted in increased engagement and conversions. This resulted in a 25% increase in revenue and a considerable improvement in brand awareness.
It’s time to move on.