As the Creative Director, I oversaw the partnership between the eSports platform FACEIT and antivirus software company Kaspersky for a global campaign. I developed a visual identity that featured the Kaspersky hexagon as a protective shield for players. The Fearless Gaming concept spanned multiple platforms, leading to the creation of designs, videos, social media content, online ads, events, websites, and sponsorships for professional gamers.

This campaign highlighted the benefits of FACEIT Premium alongside Kaspersky's Gaming Mode, equipping gamers with enhanced power and protection for peak performance. Aimed at PC gamers, it offered them the chance to compete against professional eSports players, engage in elite leagues, unlock exclusive content, and win unique prizes.

Fearless Gaming.