WHERE IN THE WORLD?
Snow, clouds, rain, and icy conditions followed by heavy snow. Where in the world would you rather be?
For Hilton we created a dynamically fed advertising campaign to encourage consumers to treat themselves.
In the ad, a live temperature feed is presented and a question is asked, "Where in the world would you rather be?" The ads are served dynamically according to what the consumer is seeking, covering over 30 cities worldwide.