Creating HSBC's inaugural acquisition initiative in the Channel Islands, devising the campaign concept, "We're right with you." Our aim was to engage with customers by presenting the entire range of HSBC products and promotions.

To achieve this, we implemented an integrated campaign that encompassed various platforms such as digital out-of-home advertising, social media, press releases, radio spots, digital displays, email marketing, website updates, direct mail, and in-branch promotions.

By leveraging a deep understanding of our target audience and carefully analysed data, we witnessed a notable increase in new customers for banking services, investment opportunities, mortgage applications, loans, and credit card sign-ups.

We’re right with you.