Creating the concept "We're right with you" for the global HSBC Expat acquisition push. The target audience consisted of diverse customers from all around the world, and the aim was to entice them with a variety of products and offers.

To achieve this, we implemented a comprehensive campaign that utilised digital out-of-home advertising, social media, press, digital display ads, email marketing, website, direct mail, and in-branch activations.

The strategy was grounded in thorough market research, which enabled us to create a campaign that not only promoted acquisition but also drove the growth of wealth and foreign exchange revenues for HSBC Expat.

We’re right with you.