You can't afford not to STAY INSURED.

There are over 1M uninsured drivers in the UK. The Motor Insurance Database (MID) is the only central record of all insured vehicles in the UK and is updated over 10,000 times an hour. All linked live to the Police and the DVLA.

Launching the Motor Insurers’ Bureau integrated campaign. If you choose to drive your car with no insurance, just remember, we can see you. Creating a world of characters in a series of short animated stories showing the pitfalls if you drive uninsured.

Pitch win. TV. Digital. Outdoor. Radio. PR.