THE BURBERRY FASHION FORECAST

The Weather Channel, OOH campaign "The Burberry Fashion Forecast" This innovative campaign transforms the traditional fashion showcase into an interactive experience, utilising real-time weather data to create a captivating live catwalk.

Equipped with advanced outdoor weather sensors, the campaign features models displaying Burberry's iconic collection, seamlessly adapting to a range of weather conditions. From classic trench coats to signature umbrellas, each ensemble is carefully curated for the specific elements of the day. Whether basking in sunshine or caught in a light drizzle, Burberry expertly blends high fashion with the unpredictability of nature, reinforcing its reputation as a brand that meets the modern consumer's every need, no matter what the weather may bring.